International sales at ASOS.com, the fashion retailer, were up 38% in the last quarter of 2013.
Driven mainly by EU sales, up 69%, international sales helped to boost the website’s overall sales for the Christmas period. Uk sales were also up, by 37%.
International retail sales account for 60% of the total sales, the same as the year before.
“We have enjoyed another strong Christmas and made a good start to the financial year, with retail sales growth for the four months to 31 December 2013 up 38% to £335.7m.Nick Robertson, ASOS.com CEO
Retail sales in the UK were particularly strong at +37%, and internationally sales grew by 38% with a notable performance from the EU segment at +69%. These results were driven by significant improvements to our customer proposition, including better delivery options, additional payment methods and the roll out of our premier service in key international markets.
Pleasingly we ended the period with 7.9 million active customers, 41% ahead of prior year, and our retail gross margin also increased, by 90 bps, reflecting tighter stock control.
Work on significantly increasing the capacity of our Barnsley site continues and we plan to open our central European distribution centre later this year.
The business continues to trade in line with expectations”.
Asos.com has a particularly good international shipping policy and offer free international shipping to some countries.