Zalando to Revolutionize Fashion Shopping with ChatGPT-Powered Fashion Assistant

Zalando and chatGPT integration

Zalando, the prominent European online fashion and lifestyle platform, is set to transform the fashion shopping experience with the upcoming launch of its beta version fashion assistant powered by ChatGPT. This innovative technology from OpenAI will enable customers to navigate Zalando’s extensive assortment using their own fashion terms and words, providing a more intuitive and natural shopping journey on their e-commerce store at

AI Fashion Assistant

With an unrivaled selection of fashion products, Zalando recognizes that customers sometimes seek additional guidance to find the perfect item. The fashion assistant aims to bridge this gap, allowing customers to communicate with Zalando in their own language, thereby enhancing the discovery process.

By asking questions like “What should I wear for a wedding in Monte Carlo in May?” customers can expect the fashion assistant to understand the formality of the event, the weather in Monte Carlo during May, and subsequently offer tailored clothing recommendations based on these inputs. As the technology evolves, customer preferences such as followed brands and available sizes will be integrated to deliver personalized product selections to shoppers.

Ongoing Conversation

Zalando’s fashion assistant will not only provide relevant product suggestions but also enable ongoing conversations to refine search results. The initial beta version, supporting both English and German, will be available to a select group of customers in Germany, Ireland, the United Kingdom, and Austria by Spring. This cutting-edge technology introduces an innovative approach to discovering Zalando’s assortment, offering customers an intuitive and inspiring fashion experience.

“At Zalando, our customers have always been at the center of everything we do. We constantly embrace new technologies to enhance their shopping experience. We are excited to experiment with ChatGPT to help our valued customers discover even more fashion they will love. This is just the beginning, as we continue testing and introducing new solutions, our focus remains on learning how our customers want to interact with our fashion assistant to provide them with the best possible experience.”

Tian Su, VP Personalization and Recommendation at Zalando

Trusted Companion

The forthcoming launch of Zalando’s fashion assistant represents the foundation for future developments and features. Beyond personalized recommendations, the company envisions expanding the assistant’s capabilities to offer fashion and beauty advice, as well as assist with outfit creation. Zalando aims to create a trusted companion for customers, ensuring privacy and AI protection in line with its commitment to fostering a trustworthy shopping environment.

About Zalando

As a leading European fashion and lifestyle platform, Zalando brings head-to-toe fashion to over 51 million active customers across 25 markets. By leveraging ChatGPT’s potential, Zalando reinforces its position as a front-runner in fashion e-commerce, continually seeking digital solutions that enhance every aspect of the fashion journey – from inspiration and innovation to interaction and shopping. With a vision to be the Starting Point for Fashion and a sustainable platform with a net-positive impact, Zalando remains dedicated to delivering an exceptional and trusted shopping experience for all its customers.


About Nick Beeny

Owner of MyInternationalShopping. I started this website after I moved to NZ as a way of helping others to shop internationally. My background is in web development, e-commerce and digital marketing.

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