The 2022 IPC Cross-Border E-Commerce Shopper Survey: Key Findings and Insights

IPC survey results

The IPC Cross-Border E-Commerce Shopper Survey is an annual report that provides valuable insights into the online shopping behaviors and preferences of consumers worldwide. With participation from 33,009 individuals across 39 countries, this survey offers a comprehensive overview of the global e-commerce market. In this blog post, we will explore the key findings and trends revealed by the 2022 edition of the survey, shedding light on topics such as changes in online shopping habits, the importance of free deliveries, sustainability considerations, and consumer preferences for e-retailers.

  1. Changing Online Shopping Habits:
  • 28% of consumers shopped less online in 2022 compared to the previous year.
  • The increased cost of living has led many consumers to reduce their online spending.
  • Some individuals plan to shop less online, while others seek cost-saving measures like free deliveries and Click and Collect services.
  • 24% of respondents expressed a preference for buying from domestic-based e-shops in the future.
  1. Dominance of Retail Giants:
  • Amazon remains the top choice for online shoppers, with 53% of respondents continuing to purchase from Amazon, AliExpress, and eBay.
  • Wish and eBay experienced a decline in cross-border market share, while Amazon expanded its presence in various countries.
  • Chinese fashion e-retailer Shein witnessed a significant increase in market share from 0% in 2019 to 6% in 2022.
  1. Sustainability Considerations:
  • Sustainability is an important factor for online shoppers, with 30% of participants willing to wait a few days for delivery to reduce environmental impact.
  • Consumers believe e-retailers should bear the responsibility and cost of sustainability measures.
  • Only 14% of respondents reported paying for sustainable delivery options, with Switzerland, China, Finland, Austria, and Germany leading in this aspect.
  1. Customs Duties and Awareness:
  • Stricter rules on importing items have resulted in an increase in consumers paying customs duties.
  • The number of people paying customs duties rose from 11% in 2016 to 16% in 2021.
  • Awareness of customs duties varied by region, with higher proportions of consumers being alerted in Iceland, Slovakia, and Croatia.

To conclude. The IPC Cross-Border E-Commerce Shopper Survey 2022 provides valuable insights into the evolving landscape of online shopping. The findings indicate changes in consumer behavior due to the increased cost of living, the continued dominance of retail giants like Amazon, the importance of sustainability considerations, and the impact of customs duties on cross-border purchases. By understanding these trends, ecommerce businesses and postal services can better cater to the needs and expectations of online shoppers worldwide. To access the full key findings from the survey, visit the IPC website, link below.

The IPC Cross-Border Shopper Survey 2022 encompased 39 countries and surveyed frequent cross-border online shoppers. The research methodology involved quantitative research using online access panels, and the fieldwork was conducted in October 2022. The total sample size was 33,009 completed responses.


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About Nick Beeny

Owner of MyInternationalShopping. I started this website after I moved to NZ as a way of helping others to shop internationally. My background is in web development, e-commerce and digital marketing.

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